TicketsThis past season TQL, an official partner of Bearcats Athletics, provided a unique experience for the football team and Bearcats fans during their Game Entitlement as part of TQL's Partnership with multimedia rights holder, Learfield's Bearcats Sports Properties.
When the Bearcats took on Baylor and students entered the stadium, they were provided a pair of co-branded sunglasses with the classic "C-Paw" logo, and fatheads were spread throughout the stands. The players featured on these large cutouts were Gavin Gerhardt, Carter Brown, Evan Prater, and Malik Vann. Nothing like it had been done at a Cincinnati football game before, a testament to TQL's innovation. Through the activation, TQL created an opportunity for the four student-athletes to capitalize off their Name, Image, and Likeness while also providing a memorable experience for fans.
The students were energized, donning their glasses and holding up the fatheads throughout the game, especially when the respective player made a big play. Not only was it a fun addition to the gameday atmosphere for the fans, but the players themselves were thrilled to be a part of it. As Brown shared, "Seeing my fathead in the stands with the fans was one of my favorite moments in my career."
"It was awesome, and now I see them in random windows in houses in Clifton," Vann said. "It's hilarious and I'm glad I was able to do it. NIL is a blessing for many."
As Vann alluded, after the game many students took fatheads home as souvenirs, and they can now be seen in dorm and apartment windows on and around UC's campus.
In addition to the personal fulfillment that came from the props, the players involved were able to benefit financially from the fatheads, which fall under the "image" in NIL. The players were grateful that TQL created a gameday element from which they could earn money and feel strongly about the positive impact of NIL.
"NIL has been amazing for collegiate sports," Brown said. "I feel that it allows players to earn extra money for themselves and their families."
As student-athletes, they dedicate themselves to representing their school on and off the field. NIL activities have been a welcome addition to their collegiate experience, especially when they can combine them with the sport they love and the fans who support them.
Not many NIL deals can get an entire community involved. TQL's creativity allowed them to support players through NIL while providing a new experience for Bearcat fans. The game on October 21 showed TQL's commitment to making their partnership with UC athletics an impactful one, and to supporting the student-athletes in meaningful ways.
All Cincinnati Athletics sponsorships are managed by Bearcats Sports Properties, which does not represent student-athletes, but on behalf of the university, is actively engaged with brands to maximize their sponsorships when paired with student-athlete NIL. Learfield separately represents Cincinnati Athletics and its intellectual property (IP) as part of its exclusive multimedia rights agreement.
When the Bearcats took on Baylor and students entered the stadium, they were provided a pair of co-branded sunglasses with the classic "C-Paw" logo, and fatheads were spread throughout the stands. The players featured on these large cutouts were Gavin Gerhardt, Carter Brown, Evan Prater, and Malik Vann. Nothing like it had been done at a Cincinnati football game before, a testament to TQL's innovation. Through the activation, TQL created an opportunity for the four student-athletes to capitalize off their Name, Image, and Likeness while also providing a memorable experience for fans.
The students were energized, donning their glasses and holding up the fatheads throughout the game, especially when the respective player made a big play. Not only was it a fun addition to the gameday atmosphere for the fans, but the players themselves were thrilled to be a part of it. As Brown shared, "Seeing my fathead in the stands with the fans was one of my favorite moments in my career."
"It was awesome, and now I see them in random windows in houses in Clifton," Vann said. "It's hilarious and I'm glad I was able to do it. NIL is a blessing for many."
As Vann alluded, after the game many students took fatheads home as souvenirs, and they can now be seen in dorm and apartment windows on and around UC's campus.
In addition to the personal fulfillment that came from the props, the players involved were able to benefit financially from the fatheads, which fall under the "image" in NIL. The players were grateful that TQL created a gameday element from which they could earn money and feel strongly about the positive impact of NIL.
"NIL has been amazing for collegiate sports," Brown said. "I feel that it allows players to earn extra money for themselves and their families."
As student-athletes, they dedicate themselves to representing their school on and off the field. NIL activities have been a welcome addition to their collegiate experience, especially when they can combine them with the sport they love and the fans who support them.
Not many NIL deals can get an entire community involved. TQL's creativity allowed them to support players through NIL while providing a new experience for Bearcat fans. The game on October 21 showed TQL's commitment to making their partnership with UC athletics an impactful one, and to supporting the student-athletes in meaningful ways.
All Cincinnati Athletics sponsorships are managed by Bearcats Sports Properties, which does not represent student-athletes, but on behalf of the university, is actively engaged with brands to maximize their sponsorships when paired with student-athlete NIL. Learfield separately represents Cincinnati Athletics and its intellectual property (IP) as part of its exclusive multimedia rights agreement.