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IMPACT | Cincinnati's Name, Image and likeness Program

What is IMPACT?

The IMPACT program is a comprehensive developmental framework designed with a singular goal: to empower Bearcats student-athletes to leverage their brands and platforms within the Name, Image, and Likeness (NIL) space.

2023-24 BY THE NUMBERS

Since Cincinnati Athletics launched the IMPACT NIL program, Bearcats student-athletes have signed more than a thousand Name, Image, and Likeness (NIL) deals, totaling more than seven figures in value.

Student-athletes' deals include agreements with Range Rover, Ford, Kroger, Dunkin Donuts, Steve Madden, Dr. Pepper, McDonald’s, IHOP, Gillette, and more.

September 2023 Update - Cincy Reigns Partners with LEARFIELD, Becomes UC’s Official NIL Partner

Eddie Taylor

Eddie Taylor

Assistant Director, NIL & Innovation

Eddie.Taylor@uc.edu

Cincy Reigns was founded with the goal of using the Name, Image, and Likeness of University of Cincinnati student-athletes to help promote worthy charitable causes and make positive contributions to our local communities.

Their vision is to create NIL opportunities for all 500+ student-athletes on 18 varsity teams.
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Cincinnati Athletics has partnered with a third-party vendor, INFLCR, to assist our student-athletes in education, compliance, reporting forms, brand awareness and social media content.
 
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UC's partnership with Brandr utilizes the collective power of group licensing to pair those rights with school trademarks and logos. Brandr currently offers a variety of NIL merchandise opportunities with Bearcats intellectual property to UC student athletes.
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Empower independently contracts with local businesses, alumni and donors. They can activate deals on behalf of its clients or pool money into a general fund used to pay for activations. Empower negotiates partnerships between the sponsor and student-athletes.
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Catapult is working with UC to give student-athletes the ability to share their most memorable moments in video form with family, friends and fans.
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Education

Our Student Athlete Support Services department, led by Dr. Joe Luckey, provides student-athletes with financial literacy, brand building and educational workshops focusing on the areas of Name, Image and Likeness.

Education + Workshops

  • Intro to NIL (Summer Bridge Program)
  • Building your brand
  • Financial Literacy
  • Speaker Series
  • Course in Lindner College of Business (Spring 2023)

Brand Coaching

  • Do’s & Don’ts of social media
  • Verification assistance
  • Analytics 101
  • Brand power & earning power
  • Social account audits

Opportunity + Content

Cincinnati Athletics partnered with INFLCR, a third-party vendor, to assist our student-athletes in education, brand awareness and social media assessments and content delivery. The Bearcats' Agency will use INFLCR to provide our student-athletes with:

  • In-game & photoshoot images
  • Personalized graphics and highlight reels
  • One stop application for businesses interested in registering to spend NIL dollars with athletes.
  • Streamline taxes and W-9 reporting for student-athletes, even if they have relationships with multiple NIL vendors and businesses.
  • Integrates into the INFLCR compliance ledger.
Since August 1, 2022, The Agency, Cincinnati Athletics' in-house digital & creative team, has created more than 600,000 digital photos and videos in support of student-athlete NIL efforts.

Financial aid could be impacted based on NIL compensation. Consult the UC Office of Student Financial Aid and Scholarships.
International student-athletes should seek guidance from the UC International Student Center.
 

NIL Licensees 

As of JANUARY 2024

Below is a list of current NIL licensees with the University of Cincinnati. This is not a fully inclusive list and others may be added at any time.

Today we're launching The Bearcats Exchange, an NIL marketplace service powered by @INFLCR which directly connects student-athletes with commercial enterprises.

📝: https://t.co/l6AGg5cSuE pic.twitter.com/jTHS4b0ick

— Cincinnati Bearcats (@GoBEARCATS) August 24, 2022
Cincinnati Football O-Line Sign NIL Deal with Skyline Chili
Cincinnati O-line signed a NIL deal with Skyline Chili - The Block of the Game

Guidance & Resources

Name, Image & Likeness Points of contact
Eddie Taylor, Assistant Director, NIL & Innovation
Eddie.Taylor@uc.edu

 
Marks, Logo, Uniform, and
Color Combination Rights
Martin Ludwig
martin.ludwig@uc.edu
Deal Disclosure
Trever Wright
Trever.Wright@uc.edu
UC Athletics Facilities
Rental agreements, waivers
Andre Seoldo
Andre.Seoldo@uc.edu
Retail Products Information
/ Licensing Agreements
The Collegiate Licensing Company
770-956-0520
For more information, email nil@uc.edu.