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ABOUT 513 DAY

Highlighted by May 13's "513 Day" day-long fundraiser, Cincinnati Athletics and Cincy Reigns announced several initiatives to promote and support Bearcats student-athletes.
 
Cincy Reigns, the official Name, Image and Likeness (NIL) Collective of Cincinnati Athletics, looked to add 513 new members on Monday, May 13 during the day-long "513 Day" event.
 
Throughout the day, Cincy Reigns offered membership tiers priced at $5.13, $51.30, $513.00, and $5,130.00 at gobearcats.com/reigns. Below are several of the many interviews conducted on Bearcat Journal's live 10-hour steam on May 13, namely coaches, administrators, players and community leaders.
 

513 DAY VIDEO INTERVIEWS

                    

                    

                    

                    

 
                    


                   
 

EDUCATION AND RESOURCES

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Cincinnati Athletics has partnered with a third-party vendor, INFLCR, to assist our student-athletes in education, compliance, reporting forms, brand awareness and social media content.
 

Our Student Athlete Support Services department, led by Dr. Joe Luckey, provides student-athletes with financial literacy, brand building and educational workshops focusing on the areas of Name, Image and Likeness.

Education + Workshops

  • Intro to NIL (Summer Bridge Program)
  • Building your brand
  • Financial Literacy
  • Speaker Series
  • Course in Lindner College of Business (Spring 2023)

Brand Coaching

  • Do’s & Don’ts of social media
  • Verification assistance
  • Analytics 101
  • Brand power & earning power
  • Social account audits

Opportunity + Content

Cincinnati Athletics partnered with INFLCR, a third-party vendor, to assist our student-athletes in education, brand awareness and social media assessments and content delivery. The Bearcats' Agency will use INFLCR to provide our student-athletes with:

  • In-game & photoshoot images
  • Personalized graphics and highlight reels
  • One stop application for businesses interested in registering to spend NIL dollars with athletes.
  • Streamline taxes and W-9 reporting for student-athletes, even if they have relationships with multiple NIL vendors and businesses.
  • Integrates into the INFLCR compliance ledger.
Since August 1, 2022, The Agency, Cincinnati Athletics' in-house digital & creative team, has created more than 600,000 digital photos and videos in support of student-athlete NIL efforts.

Financial aid could be impacted based on NIL compensation. Consult the UC Office of Student Financial Aid and Scholarships.
International student-athletes should seek guidance from the UC International Student Center.
 

NIL Licensees 

As of JANUARY 2024

Below is a list of current NIL licensees with the University of Cincinnati. This is not a fully inclusive list and others may be added at any time.

Guidance and Resources 

Name, Image & Likeness Points of contact
Eddie Taylor, Assistant Director, NIL & Innovation
Eddie.Taylor@uc.edu
 
Marks, Logo, Uniform, and
Color Combination Rights
Martin Ludwig
martin.ludwig@uc.edu
Video Rights
Catapult
licensing@catapultsports.com

Deal Disclosure
Trever Wright
Trever.Wright@uc.edu

UC Athletics Facilities
Rental agreements, waivers
Andre Seoldo
Andre.Seoldo@uc.edu
Retail Products Information / Licensing Agreements
The Collegiate Licensing Company
770-956-052
For more information, email nil@uc.edu.