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About Cincy Sports Partners: 

Cincy Sports Partners will serve as the Bearcats' corporate sales and sponsorships department, finalizing partnerships in areas including student-athlete NIL, unique fan experiences, radio broadcasts, local and national commercials, arena and stadium signage, digital marketing and storytelling, and more.

This page is to be utilized by potential vendors to learn more about sponsorship and partnership opportunities.

Currently, the University of Cincinnati requires a potential vendor to submit answers to our open “RFP”, which is utilized to ensure equity and fairness to all potential vendors.  Upon conclusion of your “bid”, UC personnel will review your proposal and determine the appropriate partnership level, if applicable. 

Please use the link below to submit a bid as a vendor. 

Our Staff

Ryan Holmes

Ryan Holmes, President of Cincy Sports Partners 

Holmes joins the Bearcats after 15 seasons with the Cincinnati Bengals. Most recently, he served as the NFL franchise's Director of Corporate Partnerships, where he generated hundreds of millions in sponsorship revenue. His department ranked first or second in new business revenue in the NFL in 2022 and 2023.
 
In 2022, he closed the landmark Paycor Stadium naming rights deal and led Ohio's largest sports betting partnership. Overall, he has worked with prominent partners nationally and locally, including Procter & Gamble, Kroger, Western & Southern, and Cintas.

Korbin Florer

Korbin Florer, Director of Partner Services 

Florer joined Cincy Sports Partners as the Director of Partnership Services in 2025 after seven seasons with the Cincinnati Bengals. While with the Bengals, she split her time between the Corporate Partnerships and Business Intelligence departments. She was part of the back-to-back AFC Championship runs and played a key role in the transition to Paycor Stadium.
 
Florer graduated from Northern Kentucky University in 2020.

Marc Brafman HS

Marc Brafman, Director of Corporate Sponsorships 

Brafman joined Cincy Sports Partners as the Director of Corporate Partnerships in March 2025. He had previously worked as an account executive with the University of Cincinnati IMG office since November 2014 and in sponsorship sales at the Kentucky Speedway and Feld Entertainment. 
 
Brafman graduated from the University of Alabama in 1999 with a communications degree. 

Lionel Jackson

Lionel Jackson, Director of Corporate Partnerships 

Jackson joins Cincy Sports Partners as the Director of Corporate Partnerships. He brings a wealth of experience from the medical device and dental industries, having worked with top-tier medical device companies where he played a key role in managing sales teams, optimizing business strategies, and expanding market presence. 
 
Jackson holds a bachelor's degree in psychology from the University of Cincinnati, where he was a student-athlete on the men's soccer team from 2004-07. He completed an Executive Leadership Program with McKinsey & Company in 2024. 

Jason Strine HS

Jason Strine, Director of Corporate Sponsorships 

Strine joined Cincy Sports Partners as Director of Partnerships after 12 seasons with the Cincinnati Reds, during which time he worked in numerous capacities focused on partnership sales and development. 
 
Strine graduated from the University of Cincinnati with a bachelor's degree in 2012 and Xavier University with a master's degree in 2013. 

Josh_King

Josh King, Manager of Partner Services 

King joined Cincy Sports Partners as the Manager of Partnership Services after four seasons with FC Cincinnati, where he was the Coordinator of Partnership Marketing. He was part of FC Cincinnati's Supporter Shield run and played a key role in the department's makeover.
 
King graduated from the University of Cincinnati in 2022.