TicketsSept. 14, 2006
, - TicketsNow, the world's leading online marketplace for premium event tickets, has become an Official Sponsor of University of Cincinnati Athletics to give Bearcats fans access to premium tickets for UC events as well as all events in and throughout the country. The agreement was negotiated by Sports, the exclusive multimedia rightsholder for UC Athletics. The partnership kicks off with premium ticket offerings for the Bearcats' match-up with this Saturday in , visit TicketsNow for availability.
The exclusive partnership includes advertising exposure in Nippert Stadium and Fifth Third Arena in addition to a presence of the official athletics website of UC Athletics, GoBEARCATS.com. TicketsNow will be the presenting sponsor of the "TicketsNow Seat Upgrade of the Game" where two lucky fans from the upper deck at each football and men's basketball game will be selected to sit in lower-level premium seats for the game.
"We are very excited to have TicketsNow as a corporate partner of UC Athletics," Director of Athletics, Mike Thomas says. "The involvement of our corporate partners is essential to enhancing the Bearcats athletics experience for our fans and in continuing the success of UC athletics. This new partnership with TicketsNow will allow Bearcats fans the opportunity to purchase premium seats and gain access to tickets to our sold-out events."
Established in 1999, TicketsNow is the world's largest and most trusted marketplace for premium event tickets. More than 90% of all professional ticket agencies that list, buy, and sell secondary event tickets online utilize software developed by TicketsNow-creating the most comprehensive database of secondary event tickets in the world. Named for the second time in 2006 to the Inc. 500 index of the fastest-growing privately held companies in the U.S., TicketsNow is a premium ticket provider for USA TODAY, Fandango, and AOL; an official sponsor of the Baltimore Ravens and Jacksonville Jaguars; an official sponsor of University of Louisville Athletics, Arizona State University Athletics, Texas Christian University Athletics, and a corporate partner of Princeton University Athletics; a member of the Better Business Bureau; and a founding member of the NATB, which promotes the highest level of ethics in the secondary ticketing marketplace.
As the rightsholder to UC Athletics, Sports markets a variety of corporate sponsorship opportunities involving the Bearcats, including live play-by-play game radio broadcasts and call-in shows, football and basketball game programs, signage in Fifth Third Arena and Nippert Stadium, and corporate hospitality events. The company also is the exclusive sales representative for the "Bearcat Sports Digest" newspaper, as well as "GoBEARCATS.com," the university's official athletics website.