Touchstone Merchandise launches new and expanded web store at www.GoBEARCATS.com

Touchstone Merchandise launches new and expanded web store at www.GoBEARCATS.comTouchstone Merchandise launches new and expanded web store at www.GoBEARCATS.com

July 16, 2008

CINCINNATI - The University of Cincinnati Department of Athletics and its new online merchandising partner, Touchstone Merchandise Group (TMG), have launched a new and expanded online web store bringing UC fans across the nation and the tri-state a new outlet to find the perfect UC Bearcats gift.

The new online store, which launches July 16, is run by TMG, a local Mason, Ohio company specializing in full-service, creative merchandising. In 2006 and 2007, TMG was named one of the Cincinnati Business Courier's "Fast 55" companies for being one of the fastest-growing privately held companies in the Tri-State area.

"I am excited to further my relationship and support of the University of Cincinnati, and especially its department of athletics," said TMG partner and UC fan Larry Sheakley. "I see UCFanShop.com as a chance to for my partner, Derek Block, and me to support the students, alumni, and fans by providing them the best UC products available."

The redesigned store will offer over 260 high-end, bookstore quality items, including adidas sideline apparel, sweatshirts, T-shirts, hats, and more.

"It is the support of people like Larry and Touchstone Merchandising that make the University of Cincinnati such a great place to work," said Director of Athletic Mike Thomas. "This partnership not only helps out our student-athletes by the licensing revenue it generates, it take the UC brand out to the thousands of fans we have across the country."