CINCINNATI – The University of Cincinnati Athletics Department announced on Wednesday an apparel agreement with BSN SPORTS. Within the deal, Cincinnati has elected to equip its programs in NIKE, Inc. product, effective immediately.
The partnership will make BSN SPORTS the Bearcats' exclusive provider of apparel, footwear, and other equipment needs, which will be highlighted by the outfitting of teams in Jordan Brand and Nike. This deal places the Bearcats in the iconic brands as they launch into the Big 12 Conference beginning with the 2023-24 season.
"This is a monumental moment for our more than 450 student-athletes and our entire athletic department. It was important for us to have stability in our apparel provider for years to come and to have a partner solidified as we joined the Big 12 this summer," Director of Athletics John Cunningham said. "To many of our fans, Jordan Brand represents the quintessential jersey of one of the top stretches in the history of Cincinnati basketball, while Nike has proved to be the driving force in athletics apparel innovation for decades. I can't wait to have the Swoosh and Jumpman logos join with our C-Paw marks once again."
Cincinnati has partnered with BSN SPORTS since 2021.
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "The BSN SPORTS Collegiate Select team is proud of the opportunity to join Nike and the Jordan Brand in outfitting this exciting new chapter for Cincinnati Bearcat Athletics. It will remain our foremost goal to bring unmatched service and partnership to each and every coach so they can continue focusing solely on the success of their student-athletes."
Fans can purchase officially licensed Nike and Jordan Brand Cincinnati gear beginning in June of 2023 at select local and national retailers.
"The service model that the Collegiate Select division of BSN SPORTS provides is unparalleled and has continued to help us perform at a high level," said Greg Bruner, Associate Athletics Director for Equipment Operations. "We believe the partnership solidifies our mission to impact the lives of our student-athletes, connect to our community, and enhance our University."
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Cincinnati Athletics
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
Beginning in July 2023, the Bearcats will enter a new era as a Power Five School when they officially join the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.4 GPA in the spring of 2023 with 78 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
-GoBEARCATS.com-
The partnership will make BSN SPORTS the Bearcats' exclusive provider of apparel, footwear, and other equipment needs, which will be highlighted by the outfitting of teams in Jordan Brand and Nike. This deal places the Bearcats in the iconic brands as they launch into the Big 12 Conference beginning with the 2023-24 season.
"This is a monumental moment for our more than 450 student-athletes and our entire athletic department. It was important for us to have stability in our apparel provider for years to come and to have a partner solidified as we joined the Big 12 this summer," Director of Athletics John Cunningham said. "To many of our fans, Jordan Brand represents the quintessential jersey of one of the top stretches in the history of Cincinnati basketball, while Nike has proved to be the driving force in athletics apparel innovation for decades. I can't wait to have the Swoosh and Jumpman logos join with our C-Paw marks once again."
Cincinnati has partnered with BSN SPORTS since 2021.
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, "The BSN SPORTS Collegiate Select team is proud of the opportunity to join Nike and the Jordan Brand in outfitting this exciting new chapter for Cincinnati Bearcat Athletics. It will remain our foremost goal to bring unmatched service and partnership to each and every coach so they can continue focusing solely on the success of their student-athletes."
Fans can purchase officially licensed Nike and Jordan Brand Cincinnati gear beginning in June of 2023 at select local and national retailers.
"The service model that the Collegiate Select division of BSN SPORTS provides is unparalleled and has continued to help us perform at a high level," said Greg Bruner, Associate Athletics Director for Equipment Operations. "We believe the partnership solidifies our mission to impact the lives of our student-athletes, connect to our community, and enhance our University."
About BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
About Cincinnati Athletics
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
Beginning in July 2023, the Bearcats will enter a new era as a Power Five School when they officially join the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.4 GPA in the spring of 2023 with 78 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
-GoBEARCATS.com-