TicketsThe University of Cincinnati Department of Athletics is strengthening its partnership with Altius Sports Partners (ASP) to enhance support for all Bearcats' stakeholders. After a successful first year in the ASP NIL General Manager program, Cincinnati is expanding its collaboration with Altius to form a dedicated Athlete Services Department through the addition of a crucial new role: the ASP Partner Services Manager (PSM).
Cincinnati was among the first six athletics departments to join the ASP NIL General Manager program in July 2022, which placed full-time staff on campuses. ASP will recruit, onboard, support, and oversee a UC-designated PSM, with the mission of advancing NIL efforts to empower Bearcats athletes, coaches, and staff with the tools and resources necessary to maximize opportunities in this ever-changing landscape.
"Building on the success of our NIL General Manager program, we are excited to bolster our commitment to the student-athlete experience and our relationship with Altius by adding the Partner Services Manager position," said John Cunningham, Cincinnati's Director of Athletics. "NIL is a top priority for our athletic department, and expanding our NIL program here at UC will pave the way for future growth and set us up to compete at the very highest level."
The PSM will report to Greg Harrell, the full-time on-campus ASP General Manager for UC Athletics. Harrell, who joined shortly after the partnership with Altius began, is responsible for leading the Bearcats' NIL strategy, education, and exploring new athlete business opportunities.
"Reflecting on my first year leading the UC NIL program, it has been an exciting journey, and I'm thrilled about the progress we've made. The addition of the Partner Services Manager marks a significant step forward, reinforcing our commitment to the student-athlete experience in the Big 12 Conference," said Harrell.
The PSM has a vital function in UC's Athlete Services Department, focusing on educating donors, brands, and other external stakeholders. Moreover, the PSM will assist in developing materials and resources to further enhance partnerships and collaborations with national, regional, and local brands, all guided by the GM. The PSM role involves establishing, overseeing, and nurturing connections with external stakeholders and brands through educational efforts intended to optimize NIL for the university, benefiting athletes, coaches, and staff across the board.
"This position will bolster Greg's efforts and galvanize Cincinnati's support for its athletes. It also underscores our commitment to delivering top-tier service and harnessing the full potential of Altius' current and future offerings, ultimately empowering all stakeholders to excel in an ever-evolving collegiate athletics landscape," said Andrew Donovan, EVP, ASP College at Altius Sports Partners.
Click HERE for the Partner Services Manager job posting.
Through its Athlete Services Department, Cincinnati, now in its inaugural season as a member of the Big 12 Conference, is reaffirming its commitment to enhancing support for student-athletes. This investment encompasses strategic planning, athlete education and training, coaching staff and administrative guidance, and external stakeholder support.
The ASP GM Program, initiated in July 2022, streamlines athlete support services across various athletics departments. Cincinnati is one of 14 schools, representing both Power Five and non-Power Five institutions, participating in this program and is the third to embrace the comprehensive approach by expanding to Athlete Services. On-campus ASP personnel provide customized education and guidance on industry trends and developments, ensuring optimal opportunities and success for athletes. ASP's dedication to advancing athlete NIL opportunities and its collaborative partnership with institutional counterparts underscore its contribution to the program's success. As the GM Program continues to grow, ASP remains committed to providing advisory support and innovative guidance to all participating educational institutions.
About Cincinnati Athletics
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In July 2023, the Bearcats entered a new era as a Power Five School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.4 GPA in the spring of 2023 with 78 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
About Altius Sports Partners:
Altius Sports Partners (Altius) is the leading advisor to elite collegiate athletics programs and sports properties, offering strategic planning, compliance support, and education. They provide innovative solutions for topics such as NIL and the evolving landscape of employment and media rights in college athletics. In just three years, Altius has expanded from two school partners to supporting over 30 universities, including almost half of the Power Five. They have launched groundbreaking initiatives like the on-campus NIL GM Program and Altius Sports Partners Academy, and have collaborated with Women Leaders in College Sports, the NFL, NFL Players Association, and NBC Sports Athlete Direct. Altius' goal is to empower all stakeholders with the resources needed to succeed in the new era of college athletics, leveraging their expertise to drive education, access, and excellence. Their diverse team of leaders is committed to raising the bar in the industry. ###
Cincinnati was among the first six athletics departments to join the ASP NIL General Manager program in July 2022, which placed full-time staff on campuses. ASP will recruit, onboard, support, and oversee a UC-designated PSM, with the mission of advancing NIL efforts to empower Bearcats athletes, coaches, and staff with the tools and resources necessary to maximize opportunities in this ever-changing landscape.
"Building on the success of our NIL General Manager program, we are excited to bolster our commitment to the student-athlete experience and our relationship with Altius by adding the Partner Services Manager position," said John Cunningham, Cincinnati's Director of Athletics. "NIL is a top priority for our athletic department, and expanding our NIL program here at UC will pave the way for future growth and set us up to compete at the very highest level."
The PSM will report to Greg Harrell, the full-time on-campus ASP General Manager for UC Athletics. Harrell, who joined shortly after the partnership with Altius began, is responsible for leading the Bearcats' NIL strategy, education, and exploring new athlete business opportunities.
"Reflecting on my first year leading the UC NIL program, it has been an exciting journey, and I'm thrilled about the progress we've made. The addition of the Partner Services Manager marks a significant step forward, reinforcing our commitment to the student-athlete experience in the Big 12 Conference," said Harrell.
The PSM has a vital function in UC's Athlete Services Department, focusing on educating donors, brands, and other external stakeholders. Moreover, the PSM will assist in developing materials and resources to further enhance partnerships and collaborations with national, regional, and local brands, all guided by the GM. The PSM role involves establishing, overseeing, and nurturing connections with external stakeholders and brands through educational efforts intended to optimize NIL for the university, benefiting athletes, coaches, and staff across the board.
"This position will bolster Greg's efforts and galvanize Cincinnati's support for its athletes. It also underscores our commitment to delivering top-tier service and harnessing the full potential of Altius' current and future offerings, ultimately empowering all stakeholders to excel in an ever-evolving collegiate athletics landscape," said Andrew Donovan, EVP, ASP College at Altius Sports Partners.
Click HERE for the Partner Services Manager job posting.
Through its Athlete Services Department, Cincinnati, now in its inaugural season as a member of the Big 12 Conference, is reaffirming its commitment to enhancing support for student-athletes. This investment encompasses strategic planning, athlete education and training, coaching staff and administrative guidance, and external stakeholder support.
The ASP GM Program, initiated in July 2022, streamlines athlete support services across various athletics departments. Cincinnati is one of 14 schools, representing both Power Five and non-Power Five institutions, participating in this program and is the third to embrace the comprehensive approach by expanding to Athlete Services. On-campus ASP personnel provide customized education and guidance on industry trends and developments, ensuring optimal opportunities and success for athletes. ASP's dedication to advancing athlete NIL opportunities and its collaborative partnership with institutional counterparts underscore its contribution to the program's success. As the GM Program continues to grow, ASP remains committed to providing advisory support and innovative guidance to all participating educational institutions.
About Cincinnati Athletics
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In July 2023, the Bearcats entered a new era as a Power Five School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.4 GPA in the spring of 2023 with 78 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
About Altius Sports Partners:
Altius Sports Partners (Altius) is the leading advisor to elite collegiate athletics programs and sports properties, offering strategic planning, compliance support, and education. They provide innovative solutions for topics such as NIL and the evolving landscape of employment and media rights in college athletics. In just three years, Altius has expanded from two school partners to supporting over 30 universities, including almost half of the Power Five. They have launched groundbreaking initiatives like the on-campus NIL GM Program and Altius Sports Partners Academy, and have collaborated with Women Leaders in College Sports, the NFL, NFL Players Association, and NBC Sports Athlete Direct. Altius' goal is to empower all stakeholders with the resources needed to succeed in the new era of college athletics, leveraging their expertise to drive education, access, and excellence. Their diverse team of leaders is committed to raising the bar in the industry. ###