TicketsCINCINNATI – Cincinnati Athletics hosted its second annual "In Her Likeness" event, presented by altafiber and Cincy Reigns, on Monday evening inside Fifth Third Arena.
More than 100 female student-athletes at Cincinnati gained insight into networking opportunities, NIL sponsorship strategies and personal brand development, as well as advice from a professional panel.
Cincy Reigns facilitated 100 NIL deals from altafiber – an unprecedented activation – that is believed to be the largest number of female-only deals ever presented by a collective at a single collegiate event.
"NIL is changing the landscape of college athletics and it's important that female athletes be empowered to navigate the business side of their personal brand and develop an entrepreneurial mindset," said Angela Huber, Vice President and Treasurer at altafiber. "I was excited to share my thoughts with these women, and am proud to work for a company that supports female athletes through sponsorships like this event."
The event focused on educating and empowering female student-athletes to advance their personal brand providing networking opportunities and creating professional, personal and philanthropic connections.
The panel featured: Huber (Former UC track and field student-athlete, altafiber employee), Sierra Hassel (Altius Sports Partners NIL, former Nebraska Gymnast), Lorna Rose (UC Academy, Pageants, Law), Paris Alexander (UC Lacrosse student-athlete) and Shannon Williams (Former UC Volleyball student-athlete, BMW Marketing employee).
"Monday's event showcased the power of community support, with partners like altafiber and Cincy Reigns leading the charge," said Eddie Taylor, UC Assistant Director of NIL Innovation." Together, we're investing in our female student-athletes, harnessing the potential of NIL to prepare them not just for their collegiate years, but for a lifetime of success."
Following the panel, the student-athletes split into groups and participated in an interactive workshop that fostered conversations surrounding NIL, content creation, and brand development. They moved through 10 different stations.
The workshop's engaging nature allowed the student-athletes to connect with their peers and the panelists.
ABOUT CINCINNATI ATHLETICS
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Five School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.42 GPA in the fall of 2023 with 81 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
More than 100 female student-athletes at Cincinnati gained insight into networking opportunities, NIL sponsorship strategies and personal brand development, as well as advice from a professional panel.
Cincy Reigns facilitated 100 NIL deals from altafiber – an unprecedented activation – that is believed to be the largest number of female-only deals ever presented by a collective at a single collegiate event.
"NIL is changing the landscape of college athletics and it's important that female athletes be empowered to navigate the business side of their personal brand and develop an entrepreneurial mindset," said Angela Huber, Vice President and Treasurer at altafiber. "I was excited to share my thoughts with these women, and am proud to work for a company that supports female athletes through sponsorships like this event."
The event focused on educating and empowering female student-athletes to advance their personal brand providing networking opportunities and creating professional, personal and philanthropic connections.
The panel featured: Huber (Former UC track and field student-athlete, altafiber employee), Sierra Hassel (Altius Sports Partners NIL, former Nebraska Gymnast), Lorna Rose (UC Academy, Pageants, Law), Paris Alexander (UC Lacrosse student-athlete) and Shannon Williams (Former UC Volleyball student-athlete, BMW Marketing employee).
"Monday's event showcased the power of community support, with partners like altafiber and Cincy Reigns leading the charge," said Eddie Taylor, UC Assistant Director of NIL Innovation." Together, we're investing in our female student-athletes, harnessing the potential of NIL to prepare them not just for their collegiate years, but for a lifetime of success."
Following the panel, the student-athletes split into groups and participated in an interactive workshop that fostered conversations surrounding NIL, content creation, and brand development. They moved through 10 different stations.
The workshop's engaging nature allowed the student-athletes to connect with their peers and the panelists.
ABOUT CINCINNATI ATHLETICS
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Five School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.42 GPA in the fall of 2023 with 81 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.