TicketsCINCINNATI – The Lexus Dealer Association of Cincinnati recently agreed to a multi-year partnership with the University of Cincinnati's basketball programs.
The sponsorship launched at the start of the 2024-25 season, bringing the Lexus Courtside Club to Cincinnati's Fifth Third Arena, along with partnership signage and 194 Lexus-branded kick-plates adorning the courtside seats.
The agreement also ushers in a fan-friendly "Best Seats in the House" program, where two fans, at the last home game of each month, will be selected to have their seats upgraded to courtside seats and are granted access to the Lexus Courtside Club. Cincinnati will promote and manage this special monthly opportunity through its social media channels.
"We're thrilled to partner with Lexus to enhance the fan experience at Fifth Third Arena," said Cincinnati Deputy AD/Chief Revenue Officer Anthony Di Fino. "The Lexus Courtside Club and the 'Best Seats in the House' program embody our commitment to offering unique and premium opportunities for our fans while showcasing the excellence of our basketball programs. This partnership underscores the exciting future of Bearcats basketball as we continue our journey in the Big 12."
"We are excited to be teaming up with the Bearcats," said Lexus Central Area General Manager Jason Keller. "Cincinnati is one of the strongest basketball brands in the country and we look forward to making a great college environment even more special."
The Cincinnati men's and women's basketball teams are poised to rise to the top of the Big 12 over the next several years under head coaches Wes Miller and Katrina Merriweather.
The men's basketball team is off to a 4-0 start this season and is ranked No. 18 in the country, while the women's team signed the No. 7 recruiting class in the country earlier this month.
The partnership was brokered in collaboration with Bearcats Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
ABOUT CINCINNATI ATHLETICS
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles, and entered a new era as a member of the Big 12 in 2023.
UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field. For more information visit gobearcats.com.
ABOUT LEXUS
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
The sponsorship launched at the start of the 2024-25 season, bringing the Lexus Courtside Club to Cincinnati's Fifth Third Arena, along with partnership signage and 194 Lexus-branded kick-plates adorning the courtside seats.
The agreement also ushers in a fan-friendly "Best Seats in the House" program, where two fans, at the last home game of each month, will be selected to have their seats upgraded to courtside seats and are granted access to the Lexus Courtside Club. Cincinnati will promote and manage this special monthly opportunity through its social media channels.
"We're thrilled to partner with Lexus to enhance the fan experience at Fifth Third Arena," said Cincinnati Deputy AD/Chief Revenue Officer Anthony Di Fino. "The Lexus Courtside Club and the 'Best Seats in the House' program embody our commitment to offering unique and premium opportunities for our fans while showcasing the excellence of our basketball programs. This partnership underscores the exciting future of Bearcats basketball as we continue our journey in the Big 12."
"We are excited to be teaming up with the Bearcats," said Lexus Central Area General Manager Jason Keller. "Cincinnati is one of the strongest basketball brands in the country and we look forward to making a great college environment even more special."
The Cincinnati men's and women's basketball teams are poised to rise to the top of the Big 12 over the next several years under head coaches Wes Miller and Katrina Merriweather.
The men's basketball team is off to a 4-0 start this season and is ranked No. 18 in the country, while the women's team signed the No. 7 recruiting class in the country earlier this month.
The partnership was brokered in collaboration with Bearcats Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
ABOUT CINCINNATI ATHLETICS
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles, and entered a new era as a member of the Big 12 in 2023.
UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field. For more information visit gobearcats.com.
ABOUT LEXUS
Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.