TicketsCINCINNATI – University of Cincinnati Director of Athletics John Cunningham announced on Friday the promotion of John Daniel to Senior Deputy Athletics Director.
In this expanded role, Daniel will take on significant new oversight of Name, Image and Likeness (NIL) initiatives, ticket office operations, the equipment department and student-athlete revenue-sharing opportunities in addition to his current duties overseeing football and all department business operations.
"John has been a cornerstone of our department's success, and this promotion recognizes his outstanding contributions and leadership," Cunningham said. "In this expanded role, John will play an integral part in shaping our department's growth as we navigate the challenges and opportunities of the Big 12 Conference and the ever-evolving collegiate athletics landscape. This promotion also highlights our commitment to ensuring student-athletes have an exceptional experience at the University of Cincinnati, with the full support of our business office leader prioritizing their success. John's leadership will be pivotal in driving revenue generation, which is vital to the long-term success of our athletics programs."
Daniel will serve as the senior athletics administrator charged with managing all NIL efforts, including student-athlete operations, to maximize opportunities for Bearcats.
He will help lead the onboarding of Cincy Sports Partners, UC Athletics' new sponsorship division.
The Baton Rouge native will continue to oversee the department budget and capital projects, while serving the university's administration and finance office in a dual report role.
"I'm excited and grateful, and I want to thank John Cunningham and the University of Cincinnati for empowering me to help lead our department into the future of college athletics," Daniel said. "We have tremendous coaches and staff members who share the vision of positively impacting the lives of our incredible student-athletes. I look forward to continuing to be a part of this UC leadership team as we forge ahead towards Big 12 championships."
Daniel joined the Bearcats in 2022 as Executive Senior Associate Athletics Director and CFO, serving as the administrative oversight for football since that time. Currently, he is spearheading the $134 million indoor practice facility and performance center project, which will elevate Cincinnati Athletics' training, sports performance and nutrition facilities to the top of the Big 12. The facility is set to open this summer.
Daniel has more than 15 years of administrative experience at Power Four institutions, including serving as an Associate AD at LSU and TCU.
About Cincinnati Athletics:
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.48 GPA in the fall of 2024 with 83 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
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In this expanded role, Daniel will take on significant new oversight of Name, Image and Likeness (NIL) initiatives, ticket office operations, the equipment department and student-athlete revenue-sharing opportunities in addition to his current duties overseeing football and all department business operations.
"John has been a cornerstone of our department's success, and this promotion recognizes his outstanding contributions and leadership," Cunningham said. "In this expanded role, John will play an integral part in shaping our department's growth as we navigate the challenges and opportunities of the Big 12 Conference and the ever-evolving collegiate athletics landscape. This promotion also highlights our commitment to ensuring student-athletes have an exceptional experience at the University of Cincinnati, with the full support of our business office leader prioritizing their success. John's leadership will be pivotal in driving revenue generation, which is vital to the long-term success of our athletics programs."
Daniel will serve as the senior athletics administrator charged with managing all NIL efforts, including student-athlete operations, to maximize opportunities for Bearcats.
He will help lead the onboarding of Cincy Sports Partners, UC Athletics' new sponsorship division.
The Baton Rouge native will continue to oversee the department budget and capital projects, while serving the university's administration and finance office in a dual report role.
"I'm excited and grateful, and I want to thank John Cunningham and the University of Cincinnati for empowering me to help lead our department into the future of college athletics," Daniel said. "We have tremendous coaches and staff members who share the vision of positively impacting the lives of our incredible student-athletes. I look forward to continuing to be a part of this UC leadership team as we forge ahead towards Big 12 championships."
Daniel joined the Bearcats in 2022 as Executive Senior Associate Athletics Director and CFO, serving as the administrative oversight for football since that time. Currently, he is spearheading the $134 million indoor practice facility and performance center project, which will elevate Cincinnati Athletics' training, sports performance and nutrition facilities to the top of the Big 12. The facility is set to open this summer.
Daniel has more than 15 years of administrative experience at Power Four institutions, including serving as an Associate AD at LSU and TCU.
About Cincinnati Athletics:
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a 3.48 GPA in the fall of 2024 with 83 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
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