TicketsCINCINNATI, OH (July 23, 2025) – The University of Cincinnati Athletics Department and WMT Digital, a leading technology company powering fan engagement for elite sports brands, announced on Wednesday a partnership that includes the launch of the new GoBearcats.com website and an upcoming new mobile app.
The refreshed official website launched earlier this month. The updated design allows for more dynamic content presentation, seamless navigation and storytelling flexibility.
“Based on fan feedback, it has been clear that we needed to elevate our digital experience across all platforms, and after a rigorous review process, WMT Digital continued to prove why they are best-in-class,” said Deputy AD/External and Chief Revenue Officer Anthony Di Fino. “As we aim to showcase the world-class caliber of our student-athletes, WMT gave us the ability to produce a strong web-based solution, but most importantly, a mobile application solution that is second to none.”
As part of the partnership, the Bearcats will also unveil a new mobile app in August. The updated digital platforms reflect a department-wide commitment to innovation and delivering fan-first experiences. As Cincinnati enters its third year in the Big 12, the Bearcats continue to invest in cutting-edge technology and strategic enhancements that deepen fan engagement and advance the department’s long-term vision.
“As a leader in college athletics digital strategy, we’re thrilled to be working with Cincinnati to revamp their digital platforms and offer new ways for fans to engage with their team,” said Andres Focil, CEO of WMT Digital. “This new website and upcoming mobile app will transform the fan experience and showcase the Bearcat’s success on and off the field.”
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About Cincinnati Athletics:
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson, Major League Baseball legend Sandy Koufax and all-time NFL greats Travis and Jason Kelce are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success as well, collectively posting a school-record 3.52 GPA in the spring of 2025.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
About WMT Digital
WMT Digital is the premium digital fan engagement and analytics platform for live events, empowering organizations to understand their fanbase, engage more meaningfully across digital channels, and unlock actionable data insights that drive deeper loyalty and revenue.
With a comprehensive suite of fan engagement solutions, AI-powered optimization tools, and strategic consulting services, WMT Digital is the trusted technology partner helping clients connect with fans and grow their business—24/7, 365 days a year, worldwide.