TicketsCINCINNATI – The University of Cincinnati Athletics Department is proud to announce the return of its groundbreaking NIL event, "In Her Likeness," on Monday, November 17 from 6 - 9 p.m.
This event, held in historic Nippert Stadium's West Pavilion, is aimed at empowering female student-athletes by equipping them with the tools and resources they need to thrive in the rapidly evolving NIL (Name, Image and Likeness) landscape.
As part of Lifetime Financial Growth support, Whitney Kenyon will share a presentation about "Knowing Your Worth." Also, Total Quality Logistics will share what it means to "Be a Good Brand Partner and the Power of Networking."
MEAS Active, Oasis Face Bar, Energy Wellness, and Cincy Light will also be in attendance, and In-Kind sponsorships from Huda Beauty, Liquid IV, Celsius Energy, and Free People Movement.
Last year saw the nation's largest female NIL event, raising $35,000 for female athletes and resulting in more than 500 NIL deals and activations for UC's female student-athletes. This year, the department is set to raise the bar with projections exceeding those of last year.
The program includes two educational sessions led by top brands, as well as a panel discussion offering guidance on personal branding, self-marketing, and exploring revenue-generating opportunities. Through networking with industry leaders, UC's female student-athletes will gain valuable insights into maximizing their NIL potential, covering everything from social media strategies to brand partnerships and entrepreneurial endeavors.
This event, held in historic Nippert Stadium's West Pavilion, is aimed at empowering female student-athletes by equipping them with the tools and resources they need to thrive in the rapidly evolving NIL (Name, Image and Likeness) landscape.
As part of Lifetime Financial Growth support, Whitney Kenyon will share a presentation about "Knowing Your Worth." Also, Total Quality Logistics will share what it means to "Be a Good Brand Partner and the Power of Networking."
MEAS Active, Oasis Face Bar, Energy Wellness, and Cincy Light will also be in attendance, and In-Kind sponsorships from Huda Beauty, Liquid IV, Celsius Energy, and Free People Movement.
Last year saw the nation's largest female NIL event, raising $35,000 for female athletes and resulting in more than 500 NIL deals and activations for UC's female student-athletes. This year, the department is set to raise the bar with projections exceeding those of last year.
The program includes two educational sessions led by top brands, as well as a panel discussion offering guidance on personal branding, self-marketing, and exploring revenue-generating opportunities. Through networking with industry leaders, UC's female student-athletes will gain valuable insights into maximizing their NIL potential, covering everything from social media strategies to brand partnerships and entrepreneurial endeavors.
"This year, I am excited to learn even more about the NIL experience and connect with new brands," sophomore lacrosse student-athlete Paige Selhorn said. "Overall, the event means a lot to me beacuase it empowers women athletes to understand their value, build relationships, and take control of their financial futures!"
In Her Likeness exemplifies this mission by offering female student-athletes a unique space to network, learn, and share experiences, fostering collaboration and internal growth. This initiative not only fosters collaboration and empowerment but also positions UC as a leader in organic NIL strategies for women in sports. By utilizing strategic social media campaigns and earned media, UC Athletics amplifies the voices of its female athletes ensuring their success transcends their time at the university.
In Her Likeness exemplifies this mission by offering female student-athletes a unique space to network, learn, and share experiences, fostering collaboration and internal growth. This initiative not only fosters collaboration and empowerment but also positions UC as a leader in organic NIL strategies for women in sports. By utilizing strategic social media campaigns and earned media, UC Athletics amplifies the voices of its female athletes ensuring their success transcends their time at the university.
For more information on the event, including how to be a get involved, contact Eddie Taylor, Cincinnati's Director of Athlete Influence, at eddie.taylor@ucmail.uc.edu