TicketsCINCINNATI, OH / NEW YORK, NY—March 18, 2026 – University of Cincinnati Athletics and Playfly Sports, the sports industry’s leading revenue maximization company, today announced a multiyear strategic partnership focused on general and premium ticket sales as well as donor relationship enhancement.
Playfly’s dedicated on-campus staff will nurture relationships and maximize revenue across ticket sales & service, premium & hospitality areas, and UC’s suite of annual giving opportunities. Leveraging its in-house consulting resources, Playfly will develop custom pricing and fan experience surveys and further optimize pricing and packaging for UC’s football and men’s basketball programs.
“Playfly’s ability to develop valuable relationships and transform them into meaningful contributions for athletic departments is unmatched,” Cincinnati Director of Athletics John Cunningham said. “They will operate as an extension of our staff, enhancing our premium offerings and supercharging our sales efforts. Ultimately, Playfly will help us double-down on our commitment to delivering the best possible experience to Bearcats fans.”
Playfly will manage Cincinnati’s ticket sales team, with a search underway for a new general manager.
“It is a privilege to join forces with Cincinnati Athletics,” said Gil Beverly, President of Playfly Aspire, Playfly’s ticketing and hospitality engine. “We are determined to drive incremental value by servicing season ticketholders and donors in a holistic and modern way. We will bring a fresh approach to the gameday experience, collaborating with the Bearcats to develop new premium offerings, set new standards, and create fans for life.”
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ABOUT CINCINNATI ATHLETICS
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 400 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles, and entered a new era as a member of the Big 12 in 2023.
UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com