TicketsFuel is everything — for the body, for performance, and for what drives you to compete.
For Cincinnati student-athletes Juliette Laracuente-Huebner (track and field), Joleigh Crye (swimming and diving), and Coley Sidloski (soccer), that fuel has a name they've trusted long before they ever put on a Bearcat uniform. Gatorade has partnered with the trio for NIL deals, connecting a brand synonymous with elite sport to three Bearcats who embody it every day.
Laracuente-Huebner, a two-time Big 12 champion in the pentathlon, said the partnership felt like a natural extension of her athletic identity.
"I am beyond excited and honored to partner with Gatorade! I've been drinking Gatorade since I was a child and it's always been the standard for hydration and electrolyte replenishment."
Crye, whose events in the pool demand precise attention to hydration and recovery, said the deal with Gatorade carries a practical meaning that goes beyond branding.
"I'm beyond grateful to get the opportunity to work with Gatorade!" she said. "Being a micro influencer and knowing that Gatorade wants to partner with me shows my hard work and success haven't gone unnoticed. I have always drank Gatorade since I was small and never dreamed I would get the opportunity to represent them."
Sidloski, a midfielder for the Bearcats women's soccer program, echoed that authenticity as the foundation of the deal.
"Growing up, Gatorade was always a part of my world – on the sidelines, in the locker room, and in the athletes I admired," she said. "To now represent both Gatorade and the University of Cincinnati feels unreal. It's the kind of moment 4-year-old me dreamed about."
All three athletes noted that the NIL landscape has opened doors well beyond the financial, offering lessons in marketing, personal branding, and professional communication that they expect to carry far beyond their playing days.
Gatorade, a longtime partner of UC Athletics, has a deep presence across collegiate sports nationwide, sponsoring programs and fueling student-athletes at every level of competition. This partnership reflects Gatorade's continued commitment to investing in the next generation of elite athletes — on and off the field.