TicketsCINCINNATI — The Cincinnati men’s basketball team has partnered with 4th Floor Creative on an all-access, behind-the-scenes look into the Bearcats’ basketball program under first-year head coach Jerrod Calhoun. More details on the documentary, Calhoun Street, will be available in the coming weeks.
“We’re really excited to partner with 4th Floor Creative on this project detailing what goes on behind the scenes of our program with just a tremendous group of student-athletes and staff members,” Calhoun said. “We’ve had them with us throughout the preseason and I’m looking forward to this showcase of our group heading into the season.”
The Bearcats, who have 14 newcomers to the program in the opening season under Calhoun, will be the most-experienced team in the Big 12 heading into the 2026-27 campaign. The documentary, which will provide an inside look into all aspects of the program, will be streamed on ESPN+.
“We’re excited and honored to provide an in-depth look inside the Bearcats basketball program this fall, Marc Graham, vice president and director of 4th Floor Creative, said. “Being back on campus at my alma mater makes this project especially meaningful, and gives us a unique lens to bring Bearcats fans inside this storied program and share a side of it they haven’t experienced before.”
About 4th Floor Creative
Tom Gelehrter founded 4th Floor Creative in April 2015 after nine years working in collegiate athletics at the University of Cincinnati. During his time at UC, Gelehrter created Bearcats TV and helped lead UC Athletics into the digital era. The company’s name pays direct homage to his office on the fourth floor of the Richard Lindner Center.