Ben Hofstetter

Ben Hofstetter has served as Associate AD/Strategic & Digital Engagement since March 2021, overseeing The Agency, a team of eight full-time employees which handles the department's social, creative, and athletic communications.

Prior to being elevated to his current position, Hofstetter served as Associate AD/Digital from 2019 to 2021. In this role, he co-led the department's Digital unit, establishing social strategies and leading design and storytelling initiatives for UC's 18 athletic programs.

Hofstetter joined the University of Cincinnati Department of Athletics in 2017 as Associate AD/Strategic Initiatives working directly with the Director of Athletics on special projects, including playing an integral role in the 2018 Fifth Third Arena renovation project, leading a multi-channel marketing campaign to promote the venue's new amenities, seating options, and sponsorship and naming opportunities. The campaign culminated in back-to-back season ticket sellouts for men's basketball in 2018-19 and 2019-20, the first two seasons in the renovated arena. Additionally, he led the implementation of a new email system, Adobe Campaign, and Salesforce, the department's first customer relationship management system.

Before joining the Department of Athletics, Hofstetter served the University of Cincinnati's Office of the President from 2012 to 2017 as Special Assistant/Digital Media. He oversaw the office's digital communications, including university websites and social media accounts. He established then-president Santa Ono's @PrezOno Twitter account as a leader in the higher-ed social media space. Hofstetter earned a bachelor of fine arts in electronic media with a minor in marketing from the University of Dayton.

The lifelong Bearcats fan and his wife, Colleen, live in Cincinnati with their three children.

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