TicketsCINCINNATI – Bria McLaurin, a native of Trotwood, Ohio, was named as the University of Cincinnati's Assistant AD / Sales & Service, Deputy AD, External Relations Anthony Di Fino announced.
McLaurin joins the Bearcats after four years on the sales team at Syracuse University, including the last two as a senior account executive. During her stint at Syracuse, she produced over $2-million in ticket sales and donations for the University.
"We are excited to have Bria part of the Bearcats family" Di Fino said. "She brings a wealth of knowledge and success in the collegiate ticket sales industry, as well as data analytics skills that will help advance our entire department. Bria's unparalleled customer service and her ability to always put the customer first, will undoubtedly support the athletic mission to connect with our community and to achieve Next Level Success".
She worked for Di Fino while with the Orange and was a key part of a sales team which hit record milestones for football season ticket sales, new football season tickets sold, winning the men's basketball attendance crowns in 2018-19 and 2019-20, and setting an NCAA on-campus record crowd of 35,642 for the Duke game on Feb. 23, 2019. McLaurin was the ticket sales lead on Women's Basketball, achieving a school attendance record for the team, drawing 11,021 fans for its 2017 game against Notre Dame, as well as numerous other top-10 attendance finishes for the Orange.
Prior to joining the Orange, McLaurin was an inside sales consultant for the Cleveland Browns from June 2016 to February 2017. She helped the sales and service team reach their season and group ticket goals, hitting the internal renewal goal and producing almost $3-million in group-ticket sales.
She started her career on the premium seating gameday staff for the Cincinnati Bengals and as marketing, sales and game operations intern for the Cincinnati Cyclones.
McLaurin earned a bachelor's degree in sports business from Northern Kentucky University in 2016 and a master's in business analytics from Syracuse in 2020.