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John Peterson

Director of Name, Image & Likeness
PositionDirector of Name, Image & Likeness
John Peterson
John Peterson joined the Cincinnati football staff in Summer 2022.

Peterson brought more than 30 years as a mentor and coach at Ohio State, Pittsburgh, Youngstown State, Miami (Ohio) and Cincinnati. He has coached more than a dozen NFL draft picks, coached in two national championships and served as a recruiting coordinator.
 
He leads NIL programming and serve as football's liaison and coordinator for NIL activities.