Willman

Luke Willman

Assistant AD/Marketing & Branding
PositionAssistant AD/Marketing & Branding
Luke Willman

Luke Willman joined the University of Cincinnati in July of 2015 after distinguished careers in the media and at the NCAA DII level of collegiate athletic administration.

Willman serves as the Assistant AD for Marketing & Promotions and helps develop immediate and long-range marketing plans for Bearcats Athletics. He also aids in the development and implementation of comprehensive marketing plans to increase attendance, revenue and visibility. He is the primary contact for baseball, tennis, and men’s soccer. He also leads the Bearcats videoboards, media placements, and football tailgating and game presentation efforts while assisting men’s and women’s basketball.

Willman joined the UC family after nearly a decade at Southeastern Oklahoma State University where he worked his way up to the Director of both External Athletic Operations and Interactive University Marketing. Before becoming an athletic administrator, he worked for five years in sports broadcasting and audio production.

Willman is a native of Naperville, IL, and a 2002 graduate from Truman State University. He has been recognized with over 30 awards during his career by the NCAA, the National Association of Collegiate Marketing Administrators (NACMA), and various broadcasting organizations.

Willman and his wife Jess have a daughter Bryn and reside in Mason, OH.