TicketsSydney Kuehn was promoted to the role of Senior Director of Marketing and Fan Experience on June 1 after serving in an interim role since December. Kuehn will oversee the marketing and fan experience department and focus on leading efforts around revenue generation for all five of UC’s ticketed sports including but not limited to ground roots and email marketing, advertising, and promotions.
She will also lead the department’s efforts for elevating the fan experience and ensuring that all facets of game day are engaging for fans and running smoothly. The UC marketing team focuses on creating an unforgettable experience from in-game promotion to videoboard productions that connects with the fans and keeps them returning to UC’s campus.
She will continue to be the lead for LAVA.ai and the UC Athletics Fan Council.
In April of 2025, she promoted to the role of Director of Fan Experience and Special Projects. In that role, she served as the liaison between athletics and external fan experiences avenues such as traffic, parking, concessions, etc. She was the lead for LAVA.ai., the UC Athletics Fan Council and fan surveys.
She was originally hired as the Director of Marketing and Fan Experience at the University of Cincinnati in May 2024. In that role she was tasked with overseeing marketing strategies and enhancing fan engagement for men's basketball, women's soccer, and track and field, Shelton also led the BMA Internship Program within the Marketing and Promotions Department.
Her journey to UC was marked by significant accomplishments at Marshall University, where she served as the Director of Marketing and Fan Engagement. Beginning as a part-time marketing assistant in March 2021, Kuehn swiftly rose through the ranks, eventually earning the Director position in November of the same year. Her dedication and contributions led to a promotion in June 2023.
During her tenure at Marshall, Kuehn made notable contributions, revitalizing the game day experience through enhanced music, interactive games, and increased fan interaction. She played a pivotal role in fostering a "Fans First" mindset within the Athletic Department and spearheaded initiatives such as the revamped athletics website and the creation of The Stampede, a rebranded student group aimed at connecting students with athletics. Additionally, she served as the external SAAC liaison and played a key role in organizing various on-campus events.
A proud alumna of Marshall University, Kuehn holds a bachelor's degree in public relations and a master's degree in communication studies. During her master’s program, she worked with Marshall’s communications department, as a teaching assistant for the Marshall communications department (Academic side) and as a graduate assistant with the Buck Harless Student Athlete Program. During her undergraduate years, she interned with Marshall Communications, held editorial positions at the Marshall Parthenon, and contributed as a student broadcaster with WMUL. She also served as a student manager in the Olympic sports equipment office.
Before her time at Marshall, Kuehn attended Danville Community College, where she played NJCAA Division III volleyball for two years.
Sydney is married to James Kuehn and originally from Gretna, Virginia.
She was originally hired as the Director of Marketing and Fan Experience at the University of Cincinnati in May 2024. In that role she was tasked with overseeing marketing strategies and enhancing fan engagement for men's basketball, women's soccer, and track and field, Shelton also led the BMA Internship Program within the Marketing and Promotions Department.
Her journey to UC was marked by significant accomplishments at Marshall University, where she served as the Director of Marketing and Fan Engagement. Beginning as a part-time marketing assistant in March 2021, Kuehn swiftly rose through the ranks, eventually earning the Director position in November of the same year. Her dedication and contributions led to a promotion in June 2023.
During her tenure at Marshall, Kuehn made notable contributions, revitalizing the game day experience through enhanced music, interactive games, and increased fan interaction. She played a pivotal role in fostering a "Fans First" mindset within the Athletic Department and spearheaded initiatives such as the revamped athletics website and the creation of The Stampede, a rebranded student group aimed at connecting students with athletics. Additionally, she served as the external SAAC liaison and played a key role in organizing various on-campus events.
A proud alumna of Marshall University, Kuehn holds a bachelor's degree in public relations and a master's degree in communication studies. During her master’s program, she worked with Marshall’s communications department, as a teaching assistant for the Marshall communications department (Academic side) and as a graduate assistant with the Buck Harless Student Athlete Program. During her undergraduate years, she interned with Marshall Communications, held editorial positions at the Marshall Parthenon, and contributed as a student broadcaster with WMUL. She also served as a student manager in the Olympic sports equipment office.
Before her time at Marshall, Kuehn attended Danville Community College, where she played NJCAA Division III volleyball for two years.
Sydney is married to James Kuehn and originally from Gretna, Virginia.