TicketsCINCINNATI – The University of Cincinnati Athletics Department announced on Monday that it will partner with Ticketmaster as its official ticketing provider beginning July 1.
Ticketmaster's fan-first platform will deliver an improved user experience on desktop and mobile, seamless ticket management tools and support the rollout of Lava.ai––the department's new fan engagement platform.
"We're thrilled to finalize our partnership with Ticketmaster," said Anthony Di Fino, Cincinnati's Deputy AD for External Relations and Chief Revenue Officer. "After an extensive process to identify the right partner for Cincinnati at this pivotal moment in time, Ticketmaster brought us the right tools and programming to elevate our fan experience. We look forward to helping to educate our fans on the transition in the coming weeks and more information regarding the process will be released soon."
Fans can access verified tickets on mobile devices, including through the official app powered by Ticketmaster, and stay up to date with important venue and event information on all ticketed athletic events, including football, men's basketball, women's basketball, baseball and volleyball.
Many Bearcat fans are already familiar with Ticketmaster, having used the platform for major Cincinnati events such as Bengals games and concerts.
"Cincinnati is a passionate sports town, and Bearcats fans deserve a platform that keeps pace. Ticketmaster is proud to partner with the University of Cincinnati to deliver a modern ticketing experience that puts fans first," said Casey Macdonald, Ticketmaster's Client Development Director. "We're working closely with UC to ensure a seamless transition, so Bearcats fans can easily manage tickets, stay connected and be ready for every game."
For more information, fans are encouraged to visit the Frequently Asked Questions web page or to call the Cincinnati Athletics Ticket Office at: 1-877-228-7849 or 513-556-2287.
About Ticketmaster:
Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 600 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
About Cincinnati Athletics:
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a school-record 3.52 GPA in the spring of 2025 with 85 percent earning a 3.0 or higher.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com. ###
Ticketmaster's fan-first platform will deliver an improved user experience on desktop and mobile, seamless ticket management tools and support the rollout of Lava.ai––the department's new fan engagement platform.
"We're thrilled to finalize our partnership with Ticketmaster," said Anthony Di Fino, Cincinnati's Deputy AD for External Relations and Chief Revenue Officer. "After an extensive process to identify the right partner for Cincinnati at this pivotal moment in time, Ticketmaster brought us the right tools and programming to elevate our fan experience. We look forward to helping to educate our fans on the transition in the coming weeks and more information regarding the process will be released soon."
Fans can access verified tickets on mobile devices, including through the official app powered by Ticketmaster, and stay up to date with important venue and event information on all ticketed athletic events, including football, men's basketball, women's basketball, baseball and volleyball.
Many Bearcat fans are already familiar with Ticketmaster, having used the platform for major Cincinnati events such as Bengals games and concerts.
"Cincinnati is a passionate sports town, and Bearcats fans deserve a platform that keeps pace. Ticketmaster is proud to partner with the University of Cincinnati to deliver a modern ticketing experience that puts fans first," said Casey Macdonald, Ticketmaster's Client Development Director. "We're working closely with UC to ensure a seamless transition, so Bearcats fans can easily manage tickets, stay connected and be ready for every game."
For more information, fans are encouraged to visit the Frequently Asked Questions web page or to call the Cincinnati Athletics Ticket Office at: 1-877-228-7849 or 513-556-2287.
About Ticketmaster:
Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 600 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
About Cincinnati Athletics:
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.
Off the field, UC student-athletes continue to find success, as well, collectively posting a school-record 3.52 GPA in the spring of 2025 with 85 percent earning a 3.0 or higher.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com. ###